Liger Partners Defies the Odds with Growth and Achievements in 2020 Despite … Well, 2020


Liger Partners, a full-service marketing firm, celebrates multiple industry awards, gets new office space, and welcomes new partners in 2020 despite a pandemic, social distancing, and the tragic disappearance of Snapple in its classic glass bottles.

“At our core, Ligers refer to ourselves as ‘creative solutioners,’ meaning we find solutions to get the job done no matter how complex the task,” remarks Eric Holtzclaw, Principal. “This past year was very complex, but our team embraced the challenges with optimism, empathy, and an unrelenting dedication to our clients’ success.”

The Atlanta-based firm is saving clients across the nation from boring, broken marketing using its quirky sense of humor, commitment to adapt with cheerful readiness and astute agility, and the team’s 444 years of combined marketing, design, video, and content creation expertise.

2020 Awards

Top 100 Marketing and Advertising Leaders. MADcon gives this prestigious award based on five criteria: industry impact, overall reach, spirit of innovation, future readiness, and market demand.

Atlanta Best & Brightest Companies to Work For. Based on employee surveys, the National Association for Business Resources (NABR) named Liger one of the top companies to work for in Atlanta. NABR celebrates companies that make better businesses, create richer lives, and build stronger communities as a whole.

Top 101 National Best & Brightest Companies to Work For. Due to its innovative response during the COVID pandemic, offering free office hours for struggling business owners and pivoting clients’ marketing approaches based on the evolving market, Liger went on to be recognized as a top company to work for in the nation.

Expanding the Liger Team
Liger’s founding partners voted to bring in two additional partners – April Holtzclaw, Controller, and Cynthia Hayes, Director of Project Management. Liger also hired a Director of Creative Strategy, Craig Slike, and Lead Writer, Jackie Chism, and continues to expand its network of Liger “Giggers” who are contracted for their skills in various aspects of marketing.

“Each Liger team member wields their decades of experience to strengthen the Liger Pride (the team) and enable clients to achieve their wildest dreams,” explains Managing Partner, Whitney Mendoza.

New Office
Liger began consolidating its headquarters and studio into one bold, modern office – – The Liger Lair. The space provides numerous workstations, meeting spaces, and, of course, a kitchen to cook up some delicious tots (just like in the movie Napoleon Dynamite).