Seven Simple Ways to Measure the ROI of Your Influencer Marketing Campaigns

Influencer man with phone

Whoa: According to Invesp, 94% of B2B marketers who have run influencer marketing campaigns are reporting those campaigns as successful. But what does success mean, exactly? And, more importantly, how are marketers using traditional and nontraditional metrics to measure that success?  Whether you’re still searching for an influencer who fits your brand’s personality or you’re…

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Choosing the Right Influencer for Your Brand

B2B influencer marketing

Influencer marketing reigns supreme today. But what about B2B companies? Can influencers help them achieve their goals? Absolutely! This article explores the unique considerations for B2B influencer marketing and guides you through the process of finding the perfect partner to increase your brand awareness and establish your company as a thought leader. The Power of…

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