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Insights From Our Experts

Inside the Merger: Strategies for Effective Internal and External Messaging

by Cynthia Hayes

Oct 21, 2024

In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger’s Director of Revenue, and Katarina Taylor, Liger’s Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition. Listeners will learn valuable insights about handling internal and external messaging during a merger, the importance of core values in driving a cohesive company culture, and the steps needed to foster team collaboration, trust, and ongoing success. Whether you’re preparing for a merger or want to strengthen your internal communication strategy, this episode provides actionable advice from those who’ve lived through it.

To connect with Vanessa, click here.

To connect with Katarina, click here.

To connect with Cynthia, click here.

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