Meet Your New Team


Your entire marketing department or your entire marketing department’s favorite people to work with.

Liger is a hybrid marketing firm combining a brand strategy consultancy and a production house that offers the full range of content and creative services. 

We save the world from boring, broken marketing by putting businesses in brand therapy so they can express their most authentic, memorable selves … then we share their story so they can be known.

Meet Our Team

  • Eric Holtzclaw Digital Marketing and Strategy

    Eric Holtzclaw

    Chief Strategist, Principal Partner
    I’m Eric Holtzclaw, Chief Strategist and Partner at Liger. I wake up at three a.m. with insights for your brand and then sic my team on your project.
  • Cynthia Hayes

    Managing Partner
    I’m Cynthia Hayes, Managing Partner at Liger. I am an unlicensed brand therapist and specialist in getting creatives to do things for your brand.
  • April Holtzclaw

    Director of Operations, Partner
    I’m April Holtzclaw Partner at Liger and I do operations stuff. In high school, I invited all the hard workers to be in my group project.
  • image of Bryan Bezarte

    Bryan Bazarte

    Sr. Director of Client Experience
    I’m Bryan Bazarte, Senior Director, Client Experience at Liger. I daydream about making your brand famous.
  • Vanessa Martinez

    Director of New Revenue, Partner
    I’m Vanessa Martinez, Director of New Revenue, Partner, and manager to the stars. Because at Liger, we make your brand known.
  • Sandra Gurley

    Creative Design Director
    I’m Sandra Gurley, Creative Director at Liger. I want to make your brand something people still hang on the wall.
  • image of Debbie Vignone

    Debbie Vignone

    Chief of Staff, Partner
    I’m Debbie Vignone, Chief of Staff and Partner at Liger. My desk is Mission Control for your most important projects.
  • Angelica Cosme

    Account Manager
    I’m Angelica Cosme, Account Manager at Liger. I represent your voice when I’m talking to my creative team.
  • image of Amy Lee

    Amy Lee

    Account Manager
    I’m Amy Lee, account manager at Liger. I am an unlicensed brand therapist and specialist in getting creatives to do things.
  • Linzy George

    Account Strategist
    I’m Linzy George, Strategist at Liger. I see the big picture and then make sure it’s printed in time for our big meeting.
  • Michael Williams

    IT Support Manager
    I’m Michael Williams, IT Support Manager at Liger. If you’re reading this, I would really love for you to do a software update.
  • image of Katarina Taylor

    Katarina Taylor

    Operations Manager
    I’m Katarina Taylor, Operations Manager at Liger. I’m like a matchmaker for people who think stuff and make stuff.
  • Stephanie Hannum

    Client Success Manager
    Nothing makes me happier than a completed to-do list, on-time project or keeping all the balls in the air while juggling real life too. My strength is building strong relationships with internal and external clients to get tasks done more efficiently-and have a little fun along the way.
  • Kathleen Johnson

    Project Manager
    I’m Kathleen Johnson, Project Manager at Liger. My desk is Mission Control for your most important projects.
  • Edward Zhang

    Website Developer
    I’m Edward Zhand, Website Developer at Liger. I haven’t looked up from my monitor in three days but I still love technology.
  • Angela McCann

    Project Manager
    I’m Angela McCann, Project Manager at Liger. I help creatives manage to finish projects.
  • Courtney Psinas

    Digital Content Manager
    I’m Courtney Psinas, Digital Content Manager at Liger. They haven’t invented a form of media I won’t use to woo your clients.
  • Jasmine Leigh

    Social Media Content Coordinator
    I’m Jasmine Leigh, Social Media Manager at Liger. If you show me a meme I’ll laugh at it even though I already saw it.
  • Kelsy Toker

    Project Manager
    I’m Kelsy Toker, Project Manager at Liger. My desk is Mission Control for your most important projects.
  • Elena Kiselev

    Lead Graphic Designer
    I’m Elena Kiselev, Lead Graphic Designer at Liger. I make it look right and then stare at it for another few hours just in case.
  • image of Kristen Leigh

    Kristen Leigh

    Website Developer
    I’m Kristen Leigh, Website Developer at Liger. I’ve been chatting online all day.
  • Micah Sumrall

    Graphic Designer
    I’m Micah Sumrall, Graphic Designer at Liger. I think all grid systems are beautiful except plaid.
  • Stella Huffman

    Social Media Coordinator Manager
    I’m Stella Huffman, Lead Social Media Manager at Liger. Together we can help the world doom scroll.
  • Abbie Repsher

    Executive Assistant
    I’m Abbie Repsher, Executive Assistant and literal cat herder at Liger. I once set up a Zoom link in under four seconds.

Our team creates multichannel marketing plans and then tackles all things digital marketing requires:

Unrepentant Geeks

We got great skills.

We have the eager, optimistic mindset of a noob paired with the finely honed skills of a boss.

This comes through in the way we present ourselves and our ideas. We know the jargon but don’t get caught up on buzzwords.

We sound like we know what we’re talking about because we do.

Understanding Accomplices

We’re collaborating all day.

Marketing is a team sport which is why we create a playing field where ideas and people are respected. No one has to wonder what would’ve happened if coach put ‘em on in the fourth, because we give everyone’s ideas a chance to soar over the mountains. 

We communicate with every client and teammate like they’re our most important asset—because they are.

Untamed Rebels

We’re freaking starving.

We want to do the best work in the history of earth. 

Every idea is treated like a molotov cocktail and given a chance to shine. Don’t like our first crazy idea? No problem, we have thirty more we’re ready to toss at you.  

We’re not afraid to do things differently. If anything, we’re afraid of doing things the same old way.

How We Work With You | Our Process


All great marketing starts with a great brand. Your brand is more than your logo — although your logo is a good place to start building a brand. 

Your brand includes your logo, colors, and fonts and extends to the photos you use and other graphic elements. Not only that, your brand includes your messaging — the words you use to tell your audience who you are and what you do.  

If you want effective marketing, you have to start with a solid brand foundation.


After developing a brand that connects with your audience, you need to build awareness. This phase of the Liger process focuses on getting the word out about your company — using any and all marketing channels that make sense for your brand. 

We’ll help you be known by designing and developing your website, creating high value content (written and video), collaborating with your thought leaders to develop and release podcasts or social videos, and facilitating earned media placements.

Wherever your audience is, we’ll get your brand in front of them. 


Being known in your niche isn’t the end goal, though. We want your audience to click to your digital platforms, so we implement strategies to drive engagement and traffic to your online properties. 

We can design and place ads (both digital and print), build landing pages that specifically address your audience’s needs. We’ll do whatever it takes to deliver qualified traffic — people who are looking for what you offer.


Once we have traffic coming to your digital properties, we need to convert it into revenue for your company. Far too many organizations want to start with conversions without going through the prior steps in the process … which results in wasted money and time. 

Conversions look different for each organization. It might be filling out a form to request a demo or setting up a phone call with a member of your sales team or it might be actually purchasing a product. 

We’ll help you define the best conversion for you — and design and implement strategies to make them happen.


When we start seeing conversions, we’re pumped! But we’re not satisfied. We’ll continue to track the most important metrics and understand how to optimize and maximize your traffic and the value of each conversion. 

We’ll collaborate with you to hone and refine your offers and the methods we use to attract the potential customers who are ready to buy. Using all of the data and metrics we can find, we’ll identify potential gaps in the process where potential revenue may be leaking out and plug those holes!

Optimization is an ongoing process of experimenting with the most effective ways to convert traffic into revenue for your business.


We have to be honest — this last step in our process might not exist in the real world. Do we ever get to the point where your brand is powerful, your awareness is consistently growing, your traffic is so strong that it leads to conversions at such a high rate that there’s no more optimizing to be done? Maybe not. 

But that might be because we’re insatiable when it comes to finding ways to refine and expand our strategies to help you exceed your business goals and deliver for your customers.