Shhh. What I’m about to tell you, you can’t repeat.
I don’t know what I’m doing. There I said it.
When the company president hired me for marketing, I was excited. I mean, how hard could it be?
I have written copy for websites and sent out email blasts, and I understand the basic elements of marketing.
I was sure I could do it.
I would nail the very first campaign and get instant results to wow my new boss.
Once I got in here, though, I realized how much I don’t know.
How is one person supposed to be an expert at:
- Developing a New Brand
- Creating a Tagline
- Building Websites
- Search Engine Optimization
- Designing Social Media Graphics and Flyers
- Directing and Editing Videos
- Scheduling and Writing Powerful Email Campaigns
- Managing Paid Ad Budgets
- Working with the Media
- Creating an Engaging Online Community on Social Media?
I end up Googling “How to …” for 80% of the tasks I’m given.
The other 20% of the tasks I fake and essentially do a mediocre job achieving mediocre results. (But that’s okay because who has time to put together a report to show the results?!)
Sorry I had to take over all the Liger accounts like this! It’s just that, they’re so good at what they do.
They know how to turn your marketing into a machine (minus the promise of fluffy kittens and rainbows).
Anyway, if you’re still looking for a one trick pony – you know where to find me.