Nacho Mama’s List of Important Media: A Comprehensive Guide to the Four Types of Media

At Liger, we’re pretty obsessed with Napoleon Dynamite and cheese. 

We’re also obsessed with making sure you stand out from your competition.

Gone are the days when a single headline and basic website were enough to secure your brand’s reputation in a market place. It now requires a comprehensive approach across four types of media – each of which is being tracked and monitored so that adjustments can be made as the market evolves. 

Just what are these four types of media? 


Your website, newsletter, blogs and videos are media that you own and can integrate into the other three types of media. 

  • Content marketing
  • Videos, webinars, podcasts
  • Employee and customer stories
  • Visual content


Paid media includes traditional and digital ads as well as “pay-to-play” sponsored content. 

  • Social media, digital, and print ads
  • Boosted content
  • Fan acquisition
  • Lead generation
  • Sponsored content


Earned media is a traditional play with media relations and publicity that continues to evolve with influences and best SEO practices. 

  • Media relations
  • Influencer and blogger relations
  • Investor relations
  • Link building
  • Word-of-mouth


The newest form of media that deserves its own category is where you actively engage with your audience. This naturally includes social media platforms, but has expanded to other outlets as well.

  • Organic social
  • Reviews
  • Social forums
  • Media sharing sites

Your Reputation

The way you are presented and represented in all four types of media ultimately reflect your reputation. Potential and existing clients will determine if you are credible, trustworthy, and a thought leader based on the combination of these. 

Liger has thoughtful ways of tracking each type of media to ensure the right messaging is resonating with the right people for your brand. 

How’s your reputation? Ask Liger. 

We are ready to slather on the cheese for your marketing quesadilla.