With business-solutions purchases, “most people don’t make immediate decisions.” As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says “you have to nurture them, love on them – provide reasons for them to do business with you, cultivating trust and consumer confidence.” This sort of thing, though, doesn’t happen in today’s market, as saturated as it is, without a well-reasoned, strategic approach – and where such an approach starts is with a fleshed out understanding of those you want to reach – your audience.
In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience – and the part technology can play in automating segments of the process.
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To connect with Eric, the host of the show, click here.
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