Maid Brigade, a top home cleaning company, is committed to enhancing customers’ lives with meticulous, reliable services and caring relationships. To strengthen market presence, they sought to evaluate their brand positioning and develop a comprehensive activation strategy for corporate and franchise use. Our goal was to refine their brand messaging to reflect their wide range of services while standing out against competitors. As part of this effort to create a memorable and unique brand identity, we launched the “Imagine” campaign, which envisions a world where customers can reclaim their time, focus on what truly matters, and live their best lives, all made possible by Maid Brigade’s exceptional services.