Digital Marketing and Strategy, a Few Thoughts From an Outsider with Evan Johnson

Today, we’re talking with one of our most recent additions to the Pride: Evan Johnson, someone who’s found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the “language of marketing,” how his non-marketing background has informed his view of the marketing landscape, and the advice he’d give to someone who’s thinking about following the same trajectory as he.

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In This Episode of The Claw: Digital Marketing and Strategy

Evan Johnson Digital Marketing and Strategy

Evan Johnson


I’m Evan Johnson, Junior Strategist at Liger. I am a chronic multi-tasker and unlicensed brand therapist.

Eric Holtzclaw Digital Marketing and Strategy

Eric Holtzclaw

Chief Strategist, Principal Partner

I’m Eric Holtzclaw, Chief Strategist and Partner at Liger. I wake up at three a.m. with insights for your brand and then sic my team on your project.