Digital marketers must actively improve their skills to succeed in today’s online space. They must also adopt new practices and solutions to keep up with market trends. It is time to scale your business with these SaaS Marketing Tools
These professionals continue to take on complex processes to help firms achieve their goals. They routinely juggle multiple tasks, from landing pages to email marketing campaigns, social media posts, and blogs.
As a result, the manual nature of the job can be overwhelming. According to a Workfront survey, 27% of marketers struggle to complete their work on time. The survey also claims they take on more stressors than other professionals, affecting productivity and job satisfaction.
Therefore, there’s an urgent need for solutions that can help simplify, streamline, and accelerate marketing processes.
The good news?
You can now find various SaaS marketing tools that can alleviate the stressors in marketers’ lives. Some tools enable marketing automation, while others use data-driven decision-making to scale performance and ROI.
This post will discuss the impact of SaaS on marketing across all industries. We’ll also cover which tools are most responsible for driving this transformation. With our help, you can scale your business with these SaaS marketing tools.
The Impact of SaaS Marketing
Software as a Service (SaaS) has proven to be a winning technology in the Fourth Industrial Revolution, helping businesses worldwide by democratizing access to advanced software tools that streamline operations, improve collaboration, and optimize efficiency.
Modern SaaS tools assist in connecting all aspects of marketing funnels in one place. This includes touchpoints, channels, databases, and audiences.
Marketing is one of the main applications of this cloud-based technology. Marketers use SaaS to automate lead generation, product marketing, and other essential processes. Here’s how SaaS marketing tools improve marketing processes and ROI all while helping you and your business scale:
- Better Workflows & Communication
Old-school marketers take on hard manual tasks, handle silos of data, and manage delayed communication. Some SaaS marketing tools can centralize all touchpoints into a single, connected hub where teams can collaborate seamlessly to improve:
- Content marketing (creation, curation, posting, etc.)
- Email marketing
- Data Analytics
- Data-Driven Decision-Making & Personalization
Most SaaS products have data analytics tools. Using them lets you get real-time buyer insights, including their pain points, hobbies, and history. The more data you collect, the more KPIs you can monitor to customize ads, blogs, videos, and other collaterals. In other words, you can avoid sending generic campaigns and get more leads.
- Smooth Campaign Management
With SaaS marketing tools, you no longer need to waste time on campaign planning and execution. You can initiate A/B testing in real-time and optimize your creatives (blogs, ads, emails, etc.), leading to better responses and increased sales.
- Multi-Channel Integration
SaaS tools allow users to connect various third-party solutions to unlock new functions and features. You can integrate marketing tools, CRM platforms, and email automation solutions to link all marketing processes and enable holistic strategies.
Types of SaaS Marketing Tools
You can find many SaaS products offering unique perks and tools. So, before we share our top picks, here’s an overview of what types you can find:
- Tracking Tools – Tools that collect visitor data like number of visits, time spent, and behavior.
- All-in-One Suites – Platforms that allow users to connect many marketing apps and channels.
- Social Media Tools – Software to post on Twitter, Instagram, Facebook, etc., and track performance.
- Email Tools – Solutions that send emails automatically to many users or prospects at once.
- SEO Tools – Solutions to help improve SERP ranking and traffic.
- Content Tools – Tools that help create blogs, web copy, videos, and other content for marketing, branding, and more.
13 Must-Have SaaS Marketing Tools Today
From free trials to team hubs, here are some top-shelf SaaS marketing tools available today:
HubSpot is a smart global marketing platform that enables firms of all sizes and niches to improve customer attraction, engagement, and satisfaction. It provides access to various SaaS marketing tools like email, SEO, and AI content creation. You can also create landing pages, automate lead generation, and track metrics.
- Sprout Social
Social media is a prime hunting ground for marketers. Consumers spend hours on various platforms daily. Hence, you need a tool to manage engagement on these channels.
Sprout Social allows you to unify social connections by combining all your platforms into one solution. You can send posts, answer messages, and track conversion and bounce rate metrics.
Marketers do keyword research for content creation, PPC campaigns, on-site SEO, and competitor analysis. SEMRush is one of the most powerful tools you can add to your arsenal to identify trends in your industry’s niche. SEMRush will give you quick insights that can improve online ranking and performance.
Zapier is one of the world’s leading automation tools. You can use many marketing tools, like MailChimp, HubSpot, and Facebook Pages. Overall, Zapier is excellent for lead generation. It can also track campaign performance and create customer journeys.
- Google Analytics
Google Analytics is a dedicated analytics tool from the world’s leading search engine. With this SaaS marketing tool, you can track user behavior, conversion rates, trending keywords, and advertising ROI in real-time. It collects data from your website and apps to provide insights that can improve SEO and content marketing.
Teams can use Vidyard to create and share videos. It’s an excellent suite for building online word-of-mouth when launching new products or services. It can also measure your videos’ impact and be used to refine your creations after virtual hosting sessions.
RightMessage is a smart SaaS tool that gets data from your CRM, website, and other sources to create content just for you. You can use it to group your target audiences and send unique messages. And you can also improve the audiences’ experiences by showing content based on their behavior or preferences.
SpyFu is a popular research tool for planning digital ads and SEO campaigns. It offers powerful spying tools to study your competitor’s organic and paid search tactics. You can monitor their keywords, ad formats, preferred platforms, ranking, and more. This information can reveal where to tweak your strategy to outrank or outperform them, giving you a critical advantage.
Hootsuite is a top SaaS marketing tool for social media management apps. With it, you can create, post, and schedule posts across multiple social media platforms all at once. You can also create a unified inbox to easily manage engagement without the need to access different channels individually. Like most social media management tools, it tracks performance and creates reports.
Lemlist is a unique SaaS marketing product for marketers. It allows them to track email open and conversion rates. Using their findings, they can personalize messages, subject lines, and CTRs to boost the numbers. The core purpose of this tool is to convert cold emails into warm emails, fostering better connections to improve sales.
- Adobe Marketo Engage
Adobe Marketo Engage is a smart alternative to HubSpot. It’s a tool that helps you connect everything to one place for managing marketing funnels like touchpoints, channels, databases, and audiences. With Marketo Engage, you can personalize content and campaign creation and integrate your favorite CRM tools, social media platforms, and other marketing apps.
SparkToro is a SaaS-based audience research tool for marketers. You can use it to find your ideal buyers or users and group them based on their needs, behaviors, and interests. It collects information like the social apps consumers use, the influencers they follow, and what they read, watch, or listen to. And you can also use it to find and remove fake followers on Twitter.
Instapage allows you to create landing pages without coding, which makes it a must-have SaaS tool for marketers. You can choose from various templates and change the content. You can also do A/B testing to improve conversion and sales, reducing the need for graphic design and web expertise.
Increase Your Marketing Efforts and Empower Your Marketing Team
Marketing is — and will remain — the lifeblood of all businesses. But like most core functions, it will never stop changing thanks to the influx of new technologies. Marketing teams must remain in transition and adopt the best tools to provide the best customer experience. With our picks, you can boost efforts to new heights and unlock your full potential.
Whether you are working with current customers, increasing data visibility for your sales team, or expanding your customer base, let us know which SaaS company you and your team members prefer.
Don’t let the manual nature of marketing tasks bog you down anymore. Scale your business with these SaaS marketing tools now.
Do you want to learn more about how Liger can help you elevate your marketing efforts? Learn more here!