Imagine you bought a passenger train.
You name it, paint it, do the research to attract just the right passengers.
Hundreds of people show up for their first ride on your new train.
You collect their carefully branded tickets as they climb aboard the spacious, comfortable train.
The passengers anxiously chat as they count down to departure time.
Yet, when the time comes for the scheduled departure, nothing happens.
There’s no one to drive the train!
As passengers wait, they look around to find there’s no food in the restaurant car.
Who forgot to order the food? How could this happen?
All too often we see companies (and other agencies) operate this way.
They do the market research, create beautiful brands and craft the perfect pitch.
Yet, there’s not infrastructure in place to execute those plans.
The email campaign software glitches, the podcast schedule isn’t clear, filing systems are too chaotic to function, project deadlines aren’t tracked … you name it.
Excellent operations are key to marketing success.
Without someone connecting all the dots regarding scheduling, software platforms, and communications the very best marketing plan falters and fails.
Liger Partners has you covered. Our strategies are built on strong operational railing so that all the components of your marketing run on time and full steam ahead.