Jencap

JENCAP’S HOLISTIC MARKETING

UNLOCKS NEW BRAND POTENTIAL

Upon building a solid marketing foundation, Liger empowers Jencap through industry-leading brand, thought leadership, and holistic marketing campaigns. Jencap now differentiates its brand from competitors and is poised for future growth across the industries it serves.

2022 Performance

Q1 2023 Results

Liger gets at the root of Jencap’s brand and marketing challenges, guiding its complex brand transformation toward success.

Jencap is one of the nation’s largest wholesale insurance intermediaries. For six years, Liger has supported Jerncap through its acquisition and unification of 20 legacy insurance and wholesale brokerage firms. Now, Jencap’s top priority is expanding engagement with customers in its target market: retail insurance agents across a dozen industries. Liger is integral to Jencap’s holistic approach to market engagement.

Liger began by addressing the root cause of Jencap’s marketing struggles: friction in the unification process. Now, Liger manages all of the components related to Jencap’s strategic marketing efforts—from producing thought leadership and visual content; to building corporate landing pages, industry pages, and blog posts; to driving engagements through paid media, earned media, and advertising efforts.

Compelling, industry-leading content sets Jencap apart from its competitors.

Liger’s challenge is creating a synergy that effectively reinforces Jencap as a trusted brand among its new and acquired clients. As part of Jencap’s brand evolution, Liger provides the bulk of thought leadership, marketing strategies, and advertising content for their websites and campaigns. Now, Liger’s rich new content, holistic marketing concepts, and integrated marketing campaigns are meeting Jencap’s evolving brand needs while staying true to Jencap’s brand voice.

Liger boosts Jencap’s brand relevance through standalone website landing pages.

In addition to Jencap’s corporate site, Jencap now hosts unique landing pages—both industry-specific and topical—that expand on Jencap’s expertise. The pages optimize organic search results and create alternate entry points for customers who must be convinced of Jencao’s expertise in those pages’ topics.

High-performing page topics include:

Jencap celebrates Women’s History Month (WHM), awarding its leading female voices.

In March 2022, Liger helped Jencap celebrate Women’s History Month on its website. Jencap highlighted extraordinary women within their own company and shared insights about their work and experiences. A winner was selected for each of five categories, then honored on social media, YouTube, and the Jencap landing page. The response was overwhelmingly positive and grew Jencap’s account followers on LinkedIn and Facebook.

Jencap’s Flip the Cap insurance podcast drives record YouTube and social views.

In 2022, Liger produced nearly three-dozen videos for Jencap. They included several inaugural episodes of their Flip the Cap insurance podcast. The podcast generated nearly thousands of unique YouTube views in addition to views on their social platforms. Flip the Cap drove hundreds of unique YouTube views in Q1 2023 as well. The podcast is available on Spotify, Apple Podcasts, and other platforms.

Jencap’s advertising and media campaigns invigorate audiences among stagnant brand competitors.

Thanks to Liger’s advertising, media, and performance marketing efforts, Jencap stands out as a powerhouse in the industry, reaching target audiences in engaging contexts for all of Jencap’s offerings.

Inspired paid advertisements connect Jencap to its audience’s deepest motivations.

Liger introduced a new national ad campaign with placements across relevant industry publications. The campaign’s unique “sketch” theme engages audiences in a creative and imaginative way, positioning Jencap as both an expert and empathetic partner in terms of the challenges professionals in construction, transportation, logistics, and other industries regularly face with their insurance providers.

Jencap’s email campaigns drive increased engagement among target audiences.

In 2022, Liger distributed hundreds of thousands of emails on behalf of Jencap with click-through rates well above the industry average. These included business intelligence white paper promotions, which boosted leads while expanding the reach of Jencap’s thought leadership content.

Jencap successfully begins its formal earned media journey.

Now, Liger is empowering each of Jencap’s thought leaders to own their role in the marketing process. A new initiative involves retaining them in media interviews, public speaking, LinkedIn activity, and brand knowledge. Liger is actively researching and pitching relevant speaking opportunities, further positioning Jencap as a thought leader with industry experts.

Liger continues to pivot as Jencap’s marketing needs evolve.

Jencap’s marketing needs are fluid, so their marketing team needs to be fluid as well. “What’s great about Liger is no matter the curveball or the need outside our original statement of work, Liger’s people come to us as experts in that new area,” says Smith.

About Liger

Liger is a hybrid marketing firm combining a brand strategy consultancy and a production house that offers the full range of content and creative services. We can be your entire marketing department or your entire marketing department’s favorite people to work with.

We save the world from boring, broken marketing by putting businesses in brand therapy so they can express their most authentic, memorable selves … and then we share their story so they can be known. If you want your brand to be known, contact the Liger team.