In this episode, Eric sits down with John Miller, founder of Scribewise and author of “Playing It Safe Sucks: A Manifesto for Courageous Marketing.” John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust.
Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively.
Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo!
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