In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication. Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape.
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