In relational work, individuals with some sort of public-facing presence are at an advantage because people don’t want to buy from a company but from an individual.
They’re in it to work with you, the expert – not your brand. That’s what they’re buying into. In many business-to-business companies, though, it’s often a challenge to convince those experts to step forward. That’s where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding.
To connect with Emma, click HERE.
To connect with the show’s host, Eric Holtzclaw – click HERE.
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