The Claw Podcast: Pursuing Earned Media the Right Way

In today’s ever-evolving landscape, earned media stands out as a powerful tactic. It goes beyond traditional paid advertising, encompassing media coverage, social media mentions, reviews, and word-of-mouth referrals. However, mastering earned media requires careful planning and strategy.

Earned media offers more than just visibility – it provides third-party validation and credibility, connecting with audiences through trusted sources.

Join Mickie Kennedy, Founder of eReleases, while he chats with Eric on the importance of earned media and how to navigating the resource-intensive, slow to build, and inherently unpredictable field.

To connect with Mickie,

To connect with Eric, the host of the show,

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