The Underbrush: Connecting Branding to Experience with Chris Reese

Branding is the ultimate goal of all marketing communications, right? Learning how to produce emotion and attachment to your brand develops into experience. Positive experiences get repeated. Repeated actions become habits. This is how you turn brands into habits. Wizard of Possibility, Dakota Ward is joined by Chris Reese from Atlanta Soundworks, Inc. Watch the first episode of The Underbrush as they get into what is involved in creating “transcendental branding”.SHOW LESS