As a fintech email marketer, you may have experienced a decline in the response rate to your campaigns, but don’t be discouraged. This doesn’t necessarily mean that your customers are losing interest in your brand or product, it’s just an indication that you need to revamp your approach.
Email marketing is one of the most effective ways to reach and engage with your audience. However, it’s essential to keep your email campaigns fresh and relevant to maintain high response rates. The purpose of reengagement email campaigns is to reignite interest in your brand and keep your customers engaged with your content.
Components of a Solid Reengagement Email Strategy:
1. Remind Them You Exist
The first step in creating an impactful reengagement email is to grab your customer’s attention. A catchy and creative subject line is the perfect way to achieve this. Ensure that the content of your email is on-point, engaging and meets the expectations set by your subject line.
Perfecting the formula for creating an engaging subject line for your audience will likely take some time but luckily your an expert on knowing what your audience likes and doesn’t like. Data can be especially helpful, so we suggest you A/B test your subject lines to.
2. Incentivize Them with a Discount or Give-em
Offering a discount or a special offer is an excellent way to incentivize your customers to engage with your email. By providing a compelling reason to act, you’ll increase the chances of rekindling interest in your brand.
3. Ask for Feedback
One of the most effective ways to keep your customers engaged is to allow them to have a say in the products or services you offer and content you serve them with. Ask for their input on what they’re looking for and solicit feedback on how you’re doing. This will not only show that you value their opinions but also provide valuable insights into what resonates with your audience.
A successful reengagement email strategy requires a combination of creativity, content, and incentives. By keeping your email campaigns fresh and relevant, you’ll maintain high response rates and ensure that your customers remain engaged with your brand. Remember that crafting the perfect email campaign takes time and effort, so be patient, and don’t be afraid to experiment with new approaches.