Posts Tagged ‘marketing’
Liger’s Top 5 Secrets to Semantic SEO in Content Marketing
Liger, a leader in B2B content creation and SEO content marketing, unveils the transformative power of semantic SEO in crafting content that not only reaches but also resonates with your target audience. Here are the top five secrets to mastering semantic SEO in your content marketing strategy. 1. Focus on User Intent At the heart…
Read MoreHow to Really “Make it Pop”
Have you ever twirled your fork into a plate of shrimp scampi, eagerly anticipating that first garlicky, buttery, slurpy bite – only to find it disappointingly bland? You immediately start analyzing what’s missing. Salt? Maybe parsley. A dash of red pepper for heat? Or perhaps a squeeze of lemon for a burst of tang. You…
Read MoreThe Storyteller’s Journey: Aligning Identity and Influence with Ann Reiling
In this episode of Mixternal Messaging, Cynthia welcomes Ann Reiling, a seasoned marketer and communicator with 18 years in the field. Ann discusses her transition from bartending to founding Konclarity, focusing on empowering individuals and businesses to articulate their stories and align with their core values. Discover Ann’s insights on creating authentic corporate narratives and…
Read MoreDigital Marketing and Strategy, a Few Thoughts From an Outsider with Evan Johnson
Today, we’re talking with one of our most recent additions to the Pride: Evan Johnson, someone who’s found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the “language of marketing,” how his non-marketing background has informed his view of the marketing landscape, and the…
Read MoreAuthentic Stories: Narrative, Emotion, and Connection with Jeff Bartsch
On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff…
Read MorePaid Media Strategy 101: How to Capture Attention in a Content-Saturated Market with Josh Cohen
Today, we’re talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising – something he’s forgotten more about than we’ll ever manage to learn. To connect with Josh Cohen, click HERE To connect with Eric Holtzclaw, click HERE To subscribe to our YouTube Channel, click HERE
Read MoreWriting a B2B Case Study: A Template and Best Practices
Client case studies are a critical part of a successful B2B connect strategy. They demonstrate real benefits and outcomes a company can provide its clients. Potential clients may feel confident they will receive the same benefits and outcomes upon working with that company. Writing a B2B case study can drive new business with this in…
Read MoreYou Should Help Every Employee Develop a Personal Brand
Personal brands are no longer the currency of only celebrities and CEOs. As professionals everywhere become more connected, we each need our own brand. Our personas are public whether we want them to be or not. And today, anyone can find them—be they a client, colleague, employer, or friend. A personal brand can yield real…
Read MoreLiger Hosts Free Webinar: ‘Why Isn’t Your B2B Marketing Generating Leads?’
For decades, Liger has been at the forefront of ever-evolving technology and marketing solutions. For one day only, their experts are lifting the curtain to share the secrets behind the company’s award-winning success. The biggest question every business asks of its marketing efforts is how it can generate more quality leads that produce more business…
Read MoreHow Insurance Companies Should Be Using LinkedIn
Many of the tactics insurers, agents, and brokers used to get and nurture leads vanished in 2020. Goodbye networking events, meetings of professional organizations, in-person visits, and speaking at or sponsoring community events! So they’ve had to make a shift and reimagine their strategies in this digital age, shifting networking efforts online. With over 830…
Read MoreThe Claw Podcast: Mastering Effective Communication with Cynthia Hayes
Communication is the foundation of all relationships. We’re happy to have Liger’s Managing Partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.
Read MoreThe Claw Podcast: Insurance Messaging Missed Opportunities With Jackie Chism
Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, Director of Content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.
Read MoreCulture Matters After M&A
The number of mergers and acquisitions (M&A) was 62,000 worldwide in 2021 with a total value of $5.1 trillion. Yet, even with all the careful planning that goes into an M&A, 70%-90% of acquisitions are “abysmal failures.” These failures are a result of a variety of common inadequacies: ineffective risk management, unclear operational strategy, lack…
Read MoreCanned Heat Episode 21: Patents, Copyrights, and Protecting Your Property with Steve Wigmore.
They say if you’re not the smartest person in the room, you’re in the right room, and we were definitely in the right room during this episode of Canned Heat! Steve Wigmore of YourPatentExpert.com and Smith and Tempel joins us to discuss protecting your intellectual property, the difference between a patent and copyright and more.…
Read MoreCanned Heat Podcast Episode 18: StrongHER Together – Personal Branding for Women in Business with Kristin Smith Andree
Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves. Connect directly with kristin@andreegroup.com if you are interested in joining…
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